logo Created with Sketch. Data + Strategy

hello@paralleldata.co

Website Analytics

Website analytics is key to finding direction and clarifying what working and what isn’t. With Google Analytics we are able to pinpoint important aspects and, by using this data, we are able to work with you to make changes to guide more users to your website, increase conversions, and retain customers.

What we do

Because algorithms are constantly changing, we help by monitoring your website ranking positions in the Search Engine Result Pages. With Google Analytics we can monitor details in real time such as where your audience spends the most time on your website, where they’re exiting, key demographics, where traffic originates, and more. By tracking customers journeys through your website, we can identify new marketing ideas and optimize popular webpages.

We provide a monthly analytics report to all of our customers detailing our findings and progress of that month. Using this report we can discuss what’s working, what’s not, and what we need to do moving forward.

We currently work with Moz, Google Analytics, Google Trends, and Google Search Console to determine and view keywords and other relevant data.

Please note that website analytics works cohesively with Search Engine Optimization. Please review related case studies here.

Related Case Studies