logo Created with Sketch. Data + Strategy


Modern Day Doula

SEO Auditing, Maintenance, Keyword Research + Reporting


A doula located in New York City, Isabelle, was aware that the city was saturated with doula’s offering similar services as hers. Her aim was to make sure that her website was up to par, with no issues, and offered as much information as possible that aligned with her targeted keywords, so that she could have a better chance at turning up in the Search Engine Results Pages.

We used our tools to provide Isabelle with strong keywords that we found aligned with her audiences inquiries and her brand. We also ran a variety of tests and were able to identify and resolve site and speed test issues. We reviewed site issues including thin content, missing descriptions, missing alt tags, and minimal keywords on her overall website, and made suggestions on how we could resolve them.

Using the initial audit report, we were able to go back into her website and perform SEO maintenance. We helped her restructure the content on her website to include a more detailed description of her brand,

services, and mission. We also added in a substantial amount of powerful keywords that were linked to high organic click thru rates in the SERPs. 

Within a month, Modern Day Doula was ranking on the first page for terms related to “hypnobirthing classes NYC.”

Please note: Modern Day Doula is now Whose Body is It?