logo Created with Sketch. Data + Strategy


Briefcase Coach

SEO – Website Integration and Maintenance.

Sarah, of Briefcase Coach, who specializes in writing high quality custom websites for professionals, was in need of someone to oversee the content and technical aspects of Search Engine Optimization for her new website.


We proposed various options ranging from in depth keyword research, copy + content rewriting to align more with her brands’ mission and her customer behavior, to overseeing and fixing any technical issues that may arise during the site migration.

In conclusion, we ended up conducting crawl tests, reviewing and setting up site maps, conducting page speed tests, and much more. We also presented Sarah with a comprehensive summary detailing our work during the migration.