logo Created with Sketch. Data + Strategy


About Us

PARALLEL Data & Strategy is a small marketing firm based out of Opelika, AL that is focused on web analytics, SEO, PPC Campaigns, and the overall user experience. We strive to elevate small businesses by empowering them with data and insights that drive action.


We find that a lot of small businesses come across a similar issue: they are often overwhelmed by or don’t see the value in the role analytics can play in driving business success. As a result, they can miss out on the trends and insights that can guide decision making, build better business practices, and lead them to success.


Our solution to that is a straightforward, accessible approach to data and analytics: translated into everyday language that’s easy to understand and easy to implement, delivered in a customized, personable way, with ongoing check-ins to ensure progress and implementation.

Our Approach

PARALLEL blends personal, high touch service and great attention to detail to provide insights that are direct, accessible and actionable, with guidance every step of the way. We treat every client with respect for what they’ve accomplished, admiration for what you’re reaching for, and camaraderie to help get you there. We believe that mastering analytics has the ability to not only transform individual businesses but entire communities.

High Touch, Personalized Service.

As a small business ourselves, we know how important it is to create systems tailored to your ever-changing needs. That’s why we work closely to get to know every client we work with, understand the core objectives and use our custom analytics services to get you from where you are to where you want to be.

Mystery to Mastery.

One of our main goals is to take the mystery out of analytics. We aim to help you feel confident in not only understanding and communicating our analytics findings but making data-driven decisions that will push your business forward.

Integrated Systems.

Data and analytics are incredibly valuable, but they must be incorporated into every touchpoint of your business to truly be powerful. We can collaborate with whoever else is working to help bring your business to life – web developers, designers, copywriters, etc. to ensure that we are getting the most out of your analytics.


Web Analytics
Search Engine Optimization
Pay-Per-Click Campaigns

woman at desk search engine optimization strategy

Meet the Founder

Shree Summerlin is the founder and the mastermind behind PARALLEL Data & Strategy. She currently resides in Opelika, AL with her husband and her Australian Shepherds. When she’s not crunching numbers for local businesses, she’s busy running her e-commerce store, The Curious Fox Co. and traveling.