PARALLEL

Powerful analytics delivered through everyday language.

At PARALLEL, our mission is to elevate small businesses by empowering them with data and insights that drive action. We want to ultimately transform local communities into thriving centers for small businesses. We are located in Opelika, Alabama and serve those in Auburn, AL, and the surrounding area. We are also available for remote work.

Problem

We find that a lot of small businesses come across a similar issue: they are often overwhelmed by or don’t see the value in the role analytics can play in driving business success. As a result, they can miss out on the trends and insights that can guide decision making, build better business practices, and lead them to success.

Solution

Our solution to that is a straightforward, accessible approach to data and analytics: translated into everyday language that’s easy to understand and easy to implement, delivered in a customized, personable way, with ongoing check-ins to ensure progress and implementation.

Our Services

Squarespace

Create a professional, visually stunning, and fully functional website with Squarespace. I'll design and set up a custom Squarespace site that matches your brand and goals—whether you need a personal portfolio, an online store, or a business website. My service covers template selection, customization, mobile-friendly design, SEO optimization, and integration of key features like contact forms and galleries. It's ideal for anyone seeking a stylish, easy-to-manage online presence.

SEO

  Boost your website's visibility and drive more traffic with our comprehensive SEO services. Our detailed SEO audits identify opportunities to enhance your search rankings by: 
    • Analyzing content 
    • Resolving technical and duplicate issues 
    • Optimizing meta tags, keywords, and images 
    • Improving site speed 
    • Ensuring proper crawl accessibility 
  After the audit, we develop a tailored SEO strategy that aligns with your brand. This helps you attract more visitors, generate quality leads, and ultimately increase sales.

Content Management

We offer comprehensive content management—from banner updates and copy changes to plugin administration. We specialize in product management for WooCommerce, Squarespace, and Shopify platforms. Our services include editing graphics, web development, content optimization and organization, and marketing campaign management.

Website Analytics

Harness the power of data to propel your business forward with our Website Analytics services. Using tools like Google Analytics, we examine crucial metrics including user behavior, traffic sources, search queries, and audience demographics. We identify where visitors engage most on your site, where they typically exit, and other vital insights. This information enables us to collaborate effectively, make data-driven decisions, enhance your site, and boost user engagement and conversions—transforming your website into a valuable asset for your business.

Data + Strategy

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